What NY TIMES say about
FLORIANÓPOLIS
FLORIANÓPOLIS
Party Destination of the Year
The Place to Be: Florianópolis, Brazil
“It’s a mixture of St.-Tropez and Ibiza but without the attitude and without the prices,” said Jeffrey Jah, a former model and the impresario behind the New York City party spots Lotus and Double Seven. He opened Praia Café three years ago after he fell in love with Florianópolis.
As South American jet-set spots like Punta del Este in Uruguay lose their novelty
, affluent Brazilians and in-the-know internationals have taken the party to Florianópolis and the 40-odd white-sand beaches of the 33-mile-long island that makes up much of the city. Caipirinha-soaked lounges, stylish beach bars and cavernous megaclubs have sprouted all over the island. Once a favored spot of the surf-world cognoscenti, Florianópolis, some 450 miles southwest of Rio de Janeiro, has emerged as Latin America’s ho ttest new party destination.
Each beach has its own personality and crowd. Party central is Jurerê Internacional, a chi-chi resort on the north end of the island. Rife with sports cars, Gucci handbags and the occasional private helicopter.
As South American jet-set spots like Punta del Este in Uruguay lose their novelty
, affluent Brazilians and in-the-know internationals have taken the party to Florianópolis and the 40-odd white-sand beaches of the 33-mile-long island that makes up much of the city. Caipirinha-soaked lounges, stylish beach bars and cavernous megaclubs have sprouted all over the island. Once a favored spot of the surf-world cognoscenti, Florianópolis, some 450 miles southwest of Rio de Janeiro, has emerged as Latin America’s ho ttest new party destination.Each beach has its own personality and crowd. Party central is Jurerê Internacional, a chi-chi resort on the north end of the island. Rife with sports cars, Gucci handbags and the occasional private helicopter.
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